Learn More

Information for Cowboy Downhill Participants

Date/Location Monday, January 20, 2014, 1:00pm on Stampede Trail at the base of the Steamboat Ski Resort
Title Sponsor: BUD LIGHT
Associate Sponsors: Wrangler, KBCR-Big Country Radio, Coca-Cola
Official Lodging Property: Steamboat Resorts, The Lodge at Steamboat
2700 Village Drive, 970-879-6000
Radio Station: KBCR-Big Country Radio-Today's Country FM 96.9, Classic Oldies AM 1230 KBCR will be course-side, broadcasting live throughout the event.
Eligibility: Any PRCA (Professional Rodeo Cowboys Association) or PBR (Professional Bull Riders) members entered at the 2014 Denver Stock Show Rodeo, current top 40 PBR members, select rodeo legends, and current PRCA World Champions are eligible to register for the event.
Entry Cost: $125 - Entry includes two nights lodging at The Lodge at Steamboat (Sunday, January 19 and Monday, January 20, 2014 only), a two-day adult lift ticket, a two-day ski or snowboard rental package, entry into the Cowboy Downhill race, a special edition Cowboy Downhill jacket and one VIP Pass for all events.
Registration: Sunday, January 19, 2014, at Registration Headquarters - The Clubhouse at The Lodge at Steamboat - 2700 Village Drive from 9am - 6pm. Monday, January 20, 2014, the day of the race, at The Competition Services Office, Ski Area Base - Gondola Square, from 8:30am - 10:30am.
Lift Tickets: Every cowboy entering the event will receive two days of skiing valid January 19, 2014 - January 21, 2014. Those registering on Sunday should go to Registration Headquarters - The Clubhouse at The Lodge and register for the event, to receive a two-day lift ticket. Those registering on Monday should go to The Competition Services Office in Gondola Square to register and pick up their lift tickets. Specially priced lift tickets for cowboy's guests and kids or for cowboys to ski a third day will be available at registration. Adult tickets are $54 per day and children ages 6-12 are $41 per day. Children ages 5 and under ski free.
Ski Rentals: Ski rentals (skis, boots, and poles) and snowboard rentals (boots and board) will be available for participants and VIP's at Steamboat Ski & Sport - Gondola Square. Cowboys and VIP's will receive a ski or snowboard rental voucher at registration, which can then be presented at the Steamboat Ski & Sport - Gondola Square to obtain rental equipment. Specially priced ski or snowboard rentals for Cowboy's guests and kids can be purchase for $15.
Lodging: Lodging is available for Cowboy Downhill participants through Steamboat Resorts for the nights of Sunday, January 19 and Monday, January 20, 2014 ONLY. Cowboys and VIPs will be charged the following rates for additional nights: $145/night for 1 bedroom and $199/night for a 2 bedroom unit plus applicable taxes. All lodging check-in is at Registration Headquarters - The Clubhouse at The Lodge. Participants must identify themselves at the time of check-in as being with the Cowboy Downhill event. A credit card imprint for incidentals is required upon check-in.
Pre-Race Cowboy Lunch: On Monday, January 20, lunch will be provided for all cowboys and VIP pass holders from 11:00am-1:00pm at the Bear River Bar & Grill Terrace.
Race Format: Cowboys will ski down a dual slalom course, go over a jump, lasso a lady, saddle a horse, and cross the finish line. This is the Timed Event. Followed by the Stampede Event, which is a mass start; first cowboy to the bottom wins. All participants must wear chaps and cowboy hats.
Public Festivities: Festivities for the 40th Annual Bud Light Cowboy Downhill include an afternoon western celebration in Gondola Square featuring: Community Ag Alliance, 4-H farm animals, food and refreshments at The Bear River Bar & Grill, a learn-to-rope clinic, and commemorative Bud Light Cowboy Downhill logo wear and souvenirs.
Awards & Concert: The Bud Light Cowboy Downhill concert will begin immediately following in Gondola Square. Complimentary Bud and Bud Light and a cash bar will be available in the Cowboy VIP section for all VIP pass holders. The Cowboy VIP section is not open to the general public. The Awards Ceremony will be held on Monday, January 20 at the 40th anniversary Cowboy Downhill Gala. The concert is open to the general pubic and are FREE.

Schedule of Events

Sunday, January 19, 2014

9:00am-6:00pm Race Registration at the The Clubhouse at The Lodge at Steamboat - 2700 Village Drive (Cowboy participants only)
5:30-10:00pm Cowboy Up Party (Bear River Bar & Grill)

Monday, January 20, 2014

8:30-10:30am Race Registration at the Competition Services Office in Gondola Square (Cowboy participants only)
11:00am-1:00pm Cowboy/VIP BBQ on the Bear River Deck (Cowboy participants only)
12:00-5:00pm Public Festivities in Gondola Sq., in the Bud Light Tents, and at the Bear River Bar & Grill, with live musical entertainment
1:00pm 40th Annual Bud Light Cowboy Downhill - Timed Event Slalom followed by the Stampede event
Immediately following Stampede Free Bud Light Concert- Gondola Square (TBD)
7:00pm 40th Anniversary Cowboy Downhill Gala (pre-purchase tickets only)

Media and Contact Info

Event Information Traci Allen | (970) 871-5472 |
Media Information Michael Lane | (970) 871-5474 |
Radio Coverage KBCR-Big Country Radio-Today's Country FM 96.9, Classic Oldies AM 1230 KBCR will be course-side, broadcasting live.

39th Annual Cowboy Downhill

Want to see more Cowboy Downhill?

See the Photos  |  Watch the Videos


Coca Cola enjoys being the soft drink partner to Steamboat and is honored to have the opportunity. Coca-Cola offers the complete beverage experience while you are hard at work out on the slopes.

Bud Light

Anheuser-Busch is proud to support Steamboat Ski Resort by providing adult consumers with a diverse portfolio of beer brands that reflect the company's commitment to quality, heritage and innovation.


Korbel is Steamboat Ski Resort's Official Champagne Powder® partner and is proud to support Steamboat as the presenting sponsor of the 50th Anniversary Celebration.


Nothing can compare to SmartWool for the ultimate in performance, comfort and easy care. SmartWool is superior at vaporizing moisture, controlling temperature and odor, and is guaranteed not to itch or shrink.

GoPro. Be a Hero.

GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.


Vasque is proud to be outfitting Steamboat Ski & Resort with technical, outdoor performance footwear. Vasque is built for all day comfort on the trail, whether it is covered with snow, rock or dirt. Visit the Vasque website (vasque.com).

American Express

IT DOES SO MUCH MORE THAN BUY THINGS - The American Express® Card rewards. It protects. It offers one-of-a-kind-experiences. And your Card is a powerful financial tool.

Red Bull

Red Bull is a proud energy drink sponsor of Steamboat Ski Resort. Thanks to a unique combination of high quality ingredients, Red Bull Energy Drink vitalizes body and mind.

Robert Mondavi

Created to celebrate the diversity of California's wine growing regions; Robert Mondavi Private Selection wines are sourced from vineyards ideally suited for each variety, resulting in quality wines that go elegantly and easily to the table for every occasion.

AVIS Car Rentals

Because you’re spending your ski vacation at Steamboat, you can save on a stylish (and practical) Avis rental. Plan your trip today with Avis, the preferred car rental company of Steamboat.

Budget Car Rental

Bunny hill or black diamond, you need to get your gear to the mountain. Lucky for you, Budget is the preferred car rental company of Steamboat. Pick from a variety of vehicles, like roomy SUVs, and products like ski racks to get you to the lodge.


For decades, the Wrangler® patch has stood for the authenticity that is the heart of the Western heritage. From the Official ProRodeo Competition Jean, and Steamboat's Signature Cowboy Downhill, Wrangler has your style.

U.S. Forest Service

With our commitment to the environment comes close cooperation with the US Forest Service.