Resort Partners

AG1 is the Official Foundational Nutrition Partner of Steamboat. AG1 combines your multivitamin, pre- and probiotics, superfoods, and antioxidants into one deliciously simple daily ritual. Made with 75+ high quality ingredients, AG1 fills nutrient gaps, boosts energy levels, and supports Gut and Immune health. AG1 fuels your health and your momentum, on and off the mountain, so you can never miss a day.

Athletic Brewing Co is reimagining beer for the modern, healthy, active adult. Their great tasting brews let you enjoy the refreshing taste of craft beer, without the alcohol. Athletic Brewing Co is a proud partner of Steamboat Ski Resort.

Anheuser-Busch is proud to support Steamboat Ski Resort by providing adult consumers with a diverse portfolio of beer brands that reflect the company's commitment to quality, heritage and innovation. Founded in 1853, Anheuser-Busch produces the world's best-selling beers (Budweiser and Bud Light), operates 12 breweries in the U.S. (including Fort Collins, Colo.) and has operations around the globe.

Chobani is proud to be the Official Yogurt Partner of Alterra Mountain Company. Best known for making America's #1 Greek Yogurt, Chobani offers a full lineup of yogurts, oatmilk, and farm-fresh dairy creamers, crafted with only natural ingredients and no artificial flavors or sweeteners. From breakfast before first chair to winding down après-ski, there’s a delicious, nutritious, and natural product for every part of your mountain day. Find your favorites at all Alterra resorts.

Chomps is America’s fastest-growing meat snack brand*, redefining convenient snacking with a commitment to real ingredients and bold, satisfying flavors. In a shared effort to help consumers Pack The Good Times, this partnership creates a meaningful opportunity to connect with active consumers — meeting them where they are and ensuring Chomps is there when adventure calls, delivering nutritious snacks to keep them fueled in 2026.

The Coca-Cola Company is honored to be the Official Beverage Sponsor of Steamboat. Coca-Cola offers the ultimate refreshment and hydration while you are hard at work out on the slopes. Have fun skiing and boarding, and when you are done, we hope you will enjoy one of the many Coca-Cola® products that Steamboat offers.

Heinz is proud to be a partner of Alterra Mountain Company, bringing flavor elevation to new heights. With a legacy of over 150 years, Heinz is dedicated to enhancing moments of connection with its iconic sauces and condiments. Whether you're refueling at the lodge or grabbing a quick bite après-ski, Heinz brings the perfect flavors to complement every adventure. Committed to quality, innovation, and elevating all dining experiences, Heinz is thrilled to be a part of your mountain journey.

The Honey Stinger brand was born in Steamboat Springs in 2001 and is proud to offer visitors at Steamboat Ski Resort nutrition products for the whole family to fuel their fun and adventure. Made with organic honey and delicious ingredients, Honey Stinger helps active individuals prepare, perform, and recover. 

GoPro makes the world's most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. The GoPro HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world.

Kiehl’s is honored to be the Official Skincare Partner of Steamboat Resort and Ikon Pass. For 175 years, Kiehl’s has provided high-performance skincare products to adventure seekers and skincare enthusiasts alike. Our science-backed formulas are designed to protect your skin, wherever your journey takes you – even in the most extreme conditions. We are proud to continue providing efficacious skincare at every altitude, redefining how skincare meets the modern lifestyle.

La Colombe Coffee Roasters is Steamboat's official coffee partner; an American specialty coffee roaster and retailer known for its ethical sourcing and ready-to-drink beverages.

Official Ice Cream partner of Steamboat Resort.Magnum is a premier global brand of premium ice cream bars celebrated for pioneering the luxury ice cream market. First developed in Aarhus, Denmark, by Mogens Vigh-Larsen in the late 1980s and officially launched in 1989, the signature dessert consists of smooth vanilla ice cream coated in a thick, distinctively cracking Belgian chocolate shell engineered to withstand deep-freezing temperatures.

Nokian Tyres is ready to help you hit the slopes with confidence. Carve the corners before you even get to the mountain, courtesy of the inventor of the winter and all-weather passenger tires. Eager to get first tracks? Sometimes that means tackling gnarly roads with our legendary Hakkapeliitta winter tires, the first in the world to receive an Ice Grip Emblem for supreme winter traction. Coming from a locale with milder winter weather? The all-weather Nokian Tyres Remedy WRG5 offers year-round peace of mind, from summer heat to sudden snow. Nokian Tyres reinvents tires by reinforcing your journeys. Find our presence on the mountain and find our tires at your local shop.

Stream over 40,000 episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, Paramount Pictures, and SHOWTIME®, plus exclusive originals, live sports, and news. There’s something for the whole family to enjoy

Shift4 is proud to be the Official Payment Provider of Alterra Mountain Company and Ikon Pass, powering payments across all Alterra resorts both in-person and online to provide a seamless transaction experience for guests. Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.

Founded in 2019 by avid skiers, cyclists and outdoor enthusiasts, Spot builds embedded insurance products that financially protect anyone looking to live their fullest lives. As the official insurance partner of Steamboat Ski Resort, Spot offers season-long Injury Insurance and Trip Protection for skiers and riders.

Smartwool was born in Steamboat to help you feel good, so your best days outside last longer. For over 30 years, Smartwool has crafted Merino wool socks and apparel designed to help keep sweat, stink and body temperature in check on every adventure.

Sun Cruiser is redefining ready‑to‑drink beverages for anyone who craves simple, refreshing flavor. Made with real iced tea or lemonade and real premium vodka, each 4.5% ABV can delivers smooth, easy enjoyment with just the right amount of sweetness – but no bubbles. At only 100 calories, gluten‑free, vegan, and non‑GMO, it’s crafted for modern drinkers who want great taste without compromise. Sun Cruiser is a proud partner of Steamboat.

Supergoop! is proud to partner with Steamboat to help keep guests protected from the mountain sun year-round. For over 20 years, Supergoop! has been on a mission to change the way the world thinks about sunscreen. The brand has created more than 40 high-performance, feel-good sunscreen formulas for every skin type, skin tone, age, and step in a routine—making it easy for everyone to find the perfect sunscreen that seamlessly fits into their daily adventures.

Originally designed to fuel a shared passion of the outdoors in South-Central Texas, Turtlebox is a leading manufacturer of portable audio devices. The brand mission is to produce the best-sounding, most durable, portable speakers available. In pursuit of untamed adventure, Turtlebox products are built to withstand the harshest elements, providing an unmatched, elevated experience outdoors.

The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. Today, we are the worlds leading outdoor brand, creating athlete-tested, expedition-proven products that help people test the limits of human potential, while committing to sustainability from start to finish. The North Face products are available at premium and specialty retail and sporting goods stores globally, and online at www.thenorthface.com.

With our commitment to the environment comes close cooperation with the US Forest Service.

UCHealth encourages everyone to live extraordinary, both on and off the mountain. UCHealth pushes the boundaries of medicine, providing advanced treatments and clinical trials while delivering the highest quality medical care with an excellent patient experience. UCHealth is dedicated to providing unmatched patient care in the Rocky Mountain West and does so in Steamboat Springs at UCHealth Yampa Valley Medical Center.

In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers.